OMGG.com has learned that the hit song Gangnam Style was originally written as a company jingle for one of the world’s largest apparel retailers.
“In Korean, ‘Gangnam’ means ‘generic’,” explained Psy, the artist behind the catchy tune. “And nothing says Gangham like Gap’s average-quality, moderately-priced clothing.”
The song’s music video, featuring flamboyant men frolicking around in tacky menswear, has nearly half a billion YouTube hits already.
“It’s been our most effective ad campaign since that irritating Khaki Swing commercial,” said Gap’s VP of Marketing, William DeClonce. “After that video went viral, our sales increased 400% among pudgy South Korean men.”
October 18, 2012
FASHION