Promax is one of the world’s largest bicycle component manufacturers although, most people had never heard of them. It wasn’t until S3 was commissioned to completely rebuild Promax’s brand image that they started to gain momentum. Starting with their brand identity [logo], and following with every aspect of their company’s image from product packaging to consumer and trade advertising, S3 got the ball rolling. Over a short period of time, Promax sales far exceeded their goals while gaining new distributors, dealer confidence and consumer recognition. Distributors and dealers alike have praised the effectiveness of the integrated communications. So if you see a bike with Promax components, S3 probably had something to do with it.
Brand Strategies • Brand I.D. • Advertising. Consumer, Trade • Media Planning • Event Promotions • Trade Show Booths/Displays • Copywriting • Packaging/ Graphics • Product Graphics